The dev story is content gold
Players wishlist games they watched being made. Dev-log style posts and behind-the-build stories turn your changelog into an audience, and wall-of-text makes them fast to produce from what you already write.
Viraloop for Gaming
Games get wishlisted and downloaded from the feed. Viraloop keeps your title present daily, gameplay-forward posts, dev-story content, and niche memes, while the actual team stays on the build.
Why Viraloop
Indie and mobile studios face the cruelest marketing math: discoverability decides everything, the feed is where it happens, and every hour spent on content is an hour not spent shipping the game.
Viraloop runs the feed for you: your captures and trailers become daily gameplay posts, wall-of-text carries the dev story players love to follow, and memes in your genre keep reach coming between updates.
9
short-form formats, from talking-head UGC to memes
3
platforms published natively: TikTok, Instagram, YouTube
50+
curated AI influencer faces, or design your own
1000s
of proven clips in the trend libraries
How it works for gaming
01
Load the game
Captures, trailers, and the game's story go into the workspace; the genre and tone shape every generated post.
02
Generate the feed
Gameplay-forward posts from your footage, dev-story wall-of-text, and genre memes, mixed by Turbo Mode for variety.
03
Post through the sprint
The queue publishes daily to TikTok, Instagram, and YouTube while the team ships, and launch weeks get batched as Campaigns.
Launch weeks without the scramble
Campaigns batch the whole launch arc, teasers, feature reveals, release day, post-launch updates, and schedule it across platforms before crunch hits, so marketing does not collapse exactly when the game ships.
Everything gaming teams get
- Gameplay-forward posts and dev-story formats from your captures
- Custom AI influencers with a persistent identity across every post
- Trend libraries with thousands of proven clips to remix around your product
- Turbo Mode: a swipe-to-approve queue that generates, schedules, and publishes
- Campaigns: batch-generate and schedule weeks of posts in one pass
- Native publishing to TikTok, Instagram Reels and Stories, and YouTube Shorts
- Cross-platform analytics per account and per post
- API, MCP, and CLI so agents can run the whole workflow
Comparing tools for gaming?
Frequently asked questions
Can it use our actual gameplay footage?
Yes, your captures and trailers drive the gameplay posts, and generated formats fill the days between content drops.
When should we start posting, pre-launch or post?
Pre-launch. Wishlists and pre-registrations compound from months of feed presence, and the dev story is at its best before release.
Does this work for mobile games specifically?
Yes. Mobile titles get the same treatment as the app playbook: install-driving hooks, genre memes, and daily volume across all three platforms.
Built for gaming. Running today.
Viraloop generates, schedules, and publishes short-form content for your brand while you build.