Chapter 12Distribution 4 min read

Ship one free tool

A free tool is the rare marketing asset that compounds like product: build it once and it keeps collecting backlinks, rankings, and warm signups for years. The trick is scope: one feature, one clear name, one afternoon of build if you can manage it.

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The five-step checklist

1List 5 one-feature tools related to your main product
2Pick the one with the clearest name and fastest build
3Make the tool usable on the homepage without signup
4Add one seamless promotion to the main product
5Launch it on Product Hunt, Reddit, Hacker News, and X

Why no-signup matters

The tool's job is to be shared and linked, and nobody links to a signup wall. Let it deliver its full value instantly; the plug for your main product converts better sitting next to a result the visitor just got for free.

Name it like a search query

The clearest name is the one your buyer types into Google. "Invoice generator", "hook analyzer", "caption tester": a tool named after its query ranks for it, and every ranking is free distribution for the product behind it.

Key moves

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Reading is warm-up. Check these off as you actually ship them; progress saves in your browser.

Free tools are lead magnets. Feed them

Every visitor your tool earns should meet an active brand. Viraloop keeps your channels posting daily so the tool's traffic lands on a living product.

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