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The SaaS Growth Playbook

Every growth channel that works,
in one working playbook

Zero fluff, in reading order: website conversion, launching, short-form content, UGC, influencers, paid ads, Google Ads, Reddit, free tools, X, authority, SEO, answer engines, GTM and the VC route, each ending in key moves you can check off. Your progress saves in your browser; sign in and it follows your account.

21 chapters · 238 key moves · ~162 min

01Foundations 02Launch 03Distribution 04Revenue 05Fundraising

01 · Foundations3 chapters

01 Up next 8 min

Foundations

Marketing foundations

Before ads, landing pages or content: the desire underneath the purchase, the survive-or-thrive filter, the grunt test, the mechanism, positioning, and why the channel comes last. Learnable in one afternoon.

Foundations

Website conversion

Ten fixes that turn a pretty landing page into one that signs people up, from the hero to the exit pop-up.

Foundations

Growth loops

The features that market for you: referrals, invites, branded output, shareable moments and public artefacts. Distribution you build once instead of buying every month.

02 · Launch1 chapter

04 Interactive 10 min

Launch

The Launch Loop

The interactive checklist: pre-launch foundations, launch week channels, and the weekly loop after. Progress saves as you go.

03 · Distribution14 chapters

Distribution

Short-form content

When TikTok, Reels and Shorts are the highest-leverage free channel for SaaS, when they aren't, how to feed them every week without burning out, and how a comment CTA becomes a lead magnet, plus how to confirm a winning format, double down on it, and scale it across accounts and platforms.

Distribution

UGC & AI UGC

The creator-style video format that outperforms brand film: the script skeleton, hooks that survive the scroll, when AI creators beat human ones, and the disclosure rules that keep you out of trouble.

Distribution

Influencer marketing

How to source creators, what to pay them, the outreach message that gets replies, and the roast format that converts.

Distribution

Paid ads

Creatives first, 7 to 25 second videos, the $100 rule, and how to beat creative fatigue before it beats your CPA.

Distribution

Meta Ads

When interruption beats search, how Meta's auction really prices your ads, the persona that drives targeting and creative, the funnel behind the click, the acquisition cost ceiling that decides your budget, the account and pixel setup that keeps it all running, the audiences worth building, the creative that earns the click, the campaign structure to launch with, and how to read the results without panicking.

Distribution

Google Ads

Search ads on buyer intent: the CAC math that decides if you can play, the two-campaign structure, exact-match discipline, conversion tracking that survives your real checkout flow, and the rules for scaling.

Distribution

Reddit

Reddit hates ads and loves useful things shared honestly. The subreddits, the etiquette, and the post that works.

Distribution

Free tools

Engineering as marketing: a single-feature free tool that earns links, ranks for a tool-shaped keyword, and hands you warm signups forever.

Distribution

X (Twitter)

The only channel where the audience you build is also your distribution: posting cadence, the formats that travel, Articles, the reply motion, and how a timeline turns into signups.

Distribution

Community

Twitter Spaces, niche Discords and founder communities: thirty minutes of talking beats thirty cold DMs.

Distribution

Authority

Being the recognised source on one narrow problem: the territory to claim, the original data, published methods and public numbers that earn it, the borrowed audiences that spread it, and how it shows up in revenue.

Distribution

SEO

The full keyword workflow: setup, volume x CPC valuation, competitor theft, SERP reverse-engineering, on-page checklist, Search Console, the Ahrefs audit fix loop, the page types that win, and how to earn a place in AI answers.

Distribution

AEO

Answer engine optimization: writing pages models will quote, publishing llms.txt, getting listed in the repos and roundups they read, shipping inside the assistants, and measuring any of it.

Distribution

AI plugin directories

Listing your SaaS in the Claude, ChatGPT, Cursor and xAI directories and the MCP Registry: the one-source build, what each review rejects, the order to do them in, and how to measure installs.

04 · Revenue2 chapters

Revenue

Sales & GTM

Your story as a sales asset, the 8-step outbound system, and why a refund is the most useful conversation you'll have.

Revenue

Cold email

The infrastructure that keeps you out of spam, the list that decides everything, the 90-word email, the follow-up sequence, and the rules that keep it legal.

05 · Fundraising1 chapter

Fundraising

Going the VC way

If you raise: the six-slide elevator deck, the five things investors actually score, and the ten questions to settle with a co-founder first.

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